Newly created promotion has “Unplanned” status and has no impact on funds or forecast. Once this promotion’s status is changed to “Planned” for usage in forecasting, it impacts the system. Planned promotions cost is taken out from the available fund balance and Engine when run, generates baseline and lift for it. System also calculates measures like profit for manufacturer and retailers, fund balance etc. which are later used for Cost Benefit reviews.
A simulation generates a forecast for a much smaller set of data, typically a single promotion, and provides immediate data for the total volume, base volume (volume in the absence of promotions), pre- and post-promotional volume. Depending on where you perform a simulation, you may also be able to see cannibalization; this depends on whether the worksheet contains all the data that the Analytical Engine needs to find cannibalization effects.
Promotion Planning and Simulation in Oracle Demantra PTP
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